“They convinced the Sundance programmers to schedule their premiere on the first Friday night of the festival in the biggest, grandest theater in town.”

Planet Money · Anatomy of a movie market

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What was described

Scheduled the Little Miss Sunshine premiere on the first Friday night in the biggest theater to generate buzz

Said nearby on the same subject

“It locks in a 45 day theatrical exclusivity window, which has been the biggest theater… fear with movie theater disruption.”
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Matt Frankel
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Why it worked 45-day exclusivity window Share this moment
“If there were over the year, there were 150 missed calls, like why did we miss calls? Usually, it's a bunch of little small things... let's get this one thing done and improved”
AB
Alex Bridgeman
Think Like an Owner ·
How they work 150 missed calls per year Share this moment
“I put up a video on my Instagram on Friday. I had an auction for a client on the Thursday night and there was five registered bidders and four active.”
EM
Emilio Martinez
Geared for Growth Property Investing Podcast ·
How they work 5 registered bidders, 4 active bidders Share this moment
“We said, let's take the movies we're distributing and put them on VOD where people can make an impulse buy just with their remote control and buy our movies first. Then because we own landmark theaters, then put them in theaters.”
♫
Said on Tony Robbins Podcast Daily
Growth tactic Share this moment

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