Barry LaBov, agency · Build a Better Agency Podcast · Episode 574 The Power of Differentiation and Agency Growth with Barry LaBov
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Held a twice-a-week, 15-20 minute all-company virtual meeting to review every idea and opportunity for current and prospective clients
twice a week; 15-20 minutes; dozens of potential opportunities discussed
“Closing the first meeting with an assertive assumption rather than asking if the prospect has any questions increases the chances the prospect will schedule a second meeting”
“The first thing to review is the documentation the business has with their clients. Make sure it's current.”
“Our account executives don't even prospect. We fill their calendar with meetings.”
“I did ask Claude... it took about 15, 20 minutes. It would have been a great first draft.”
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