“Reaching out to the right people that have similar values… is going to be really important… you need to establish a partnership with a customer that has a reliable supply chain.”

“In Wool's case, it's a matter of getting it out of an auction system, establishing the price point, building these long-term relationships…”

“A large hospital reached out to us in January 2024 and asked to partner… they had ended our contract with a large formula company and want to support more moms postpartum.”

“And you even reach out in more complex things to build what's called a net promoter score.”

“I didn't have a network at all, but I did have a relationship with Tim Ferriss. And when I got Tim to commit, it made it much easier for me to reach out to other people”