“I paid people basically friends to go buy a product and create a buzz about it… ‘Do you mind going to the store and buying Spanx and I'll send you a check?’”
♫
Said on How I Built This with Guy Raz
“I bought envelope holders and put them at every single register… threw three pair of Spanx or four pair of Spanx and it would just walk away.”
Tony Robbins Podcast Daily · Sara Blakely: How She Built SPANX from the Ground Up
Play from 3:10
3:10
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Placed envelope holders with three to four pairs of Spanx at every register in Neiman Marcus stores without permission
3-4 pairs per register
Said nearby on the same subject
“When I was first starting Spanx, I had cold-called all the department stores... I was on the BBC and said 'smooth their fannies'... I had to call back my team of two”
♫
Said on Tony Robbins Podcast Daily
“I wasn't told this myself... I pushed and pushed and pushed for all this information... basically, what's happened is someone may have done something without permission”
TM
Tony McManus
Australia Overnight ·
“By exercising every day, I give myself something like three to four more hours of focused productivity.”
TF
Tim Ferriss
The Tim Ferriss Show ·
Moments like this, every Monday
The strongest new moments on your topics, in the speakers' own words. Free for three topics.
No card. No password. One-click unsubscribe.
Track a competitor?
Pro watches up to 25 names or phrases and emails you the morning after they are said.
See Pro, $29 a monthVerbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.