“‘...the friendship index... a friend gifts another person... that friend will then buy a third person... advertising to two instead of one.’”
Daily Blooms · Add To Cart: Australia’s eCommerce Show · The Friendship Index. How Daily Blooms Turns One Order Into Three | #672
Play from 24:14
24:14
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What was described
built a “friendship index” model to predict that a friend who receives flowers will later buy for a third person
Said nearby on the same subject
“‘We have really, really robust forecast models that we use to do all of our buying… we’re never going to be sending out flowers that have been sitting in our warehouse for days.’”