“I said, how do we become the destination for the most wanted toys? … I said, imagine a Lego store within Target.”
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Said on Afford Anything | Get Smarter With Money
Afford Anything | Get Smarter With Money · Steve Jobs Hated the Name “Genius Bar.” How He Came Around, with Ron Johnson
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Created Lego-themed aisle displays using large Lego models to inspire shoppers and secured extra inventory from Lego
“I said, how do we become the destination for the most wanted toys? … I said, imagine a Lego store within Target.”
“I asked chat GPT to build Lego box sets of whole new futures… then dumping that into Gemini and animating it… it changes an energy in the room.”
“Owl read through all of that, and basically recreated a CRM that's more custom for us… It created an inventory tool… gives us predictive purchasing decisions”
“We sort of followed other simulator models where you would charge for the buy and then any extra person was an extra £10.”
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