“Consider a call or book button that stays stuck to the bottom of the screen as people scroll.”

“A button that says, book a free measure and quote is much better than a tiny link at the bottom that says contact.”

“Add one line right next to the button that tells people exactly what happens next. Who'll get back to them, how, and how quickly.”

“The goal is to increase EBITDA… add AI employees… reduce bottom line and then increase revenue with follow-ups, phone receptionists.”

“Move your returns promise kind of up, like right clearly next to the add to cart button… one line, like free returns until January the 15th… beats a link to a policy page every single time.”