“Move your returns promise kind of up, like right clearly next to the add to cart button… one line, like free returns until January the 15th… beats a link to a policy page every single time.”

“When you charge even $5 for a return label, the return rate drops by nearly 15% because people start thinking twice before clicking add to cart”

“What would it take for the bond market to have a negative return over the next 10 years? It would take 14%-15% 10-year yields in the next five to seven years.”

“Add one line right next to the button that tells people exactly what happens next. Who'll get back to them, how, and how quickly.”

“The return in the market has been about 17%, 18%… nominal returns 15%, real returns 11%… S&P PE is at a 21 PE versus 70 PE in 2000.”