Brad Wardell · The AI Marketing Companion · AI Agents Are Draining Marketing Budgets? | Brad Wardell
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state a personal rule that if a human is expected to read content, the human should also write the first draft, letting AI only tweak it
“If an agent continues to ask you for some human approval on everything, people are just going to click yes… you need to make sure you are not just letting the human hit yes without reading.”
“We tested, OK, let's have humans provide inputs upfront on some context elements that the AI cannot have access to. And then let's let the AI do the job that we got the best results”
“If your main power drain is old expectations, write down a rule that's running your business and ask, would I choose this today? If the answer is no, break it once this week.”
“AI infrastructure that 30 humans work with to clip out the pieces of content across a hundred different handles.”
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