“I literally filmed everything on my iPhone. Like every single video, nothing was filmed on anything else. I used the phone tripod. I didn't have any light. I would sit right, I'm in my office now, but I sat at a different angle. So my window's right here. I just used natural light.”

“Turning those yellow lights and those red lights into green lights is so important in life”

“Get a blank piece of paper, write down every decision, relationship, or job that only works because you're in it… circle those ones that are load bearing, that only you should do, that lights you up.”

“We had a really dim light… no TV, no radio, nothing… he walked across the room and his eyes tracked.”

“They were the smallest ad you could buy. It didn't even say lock and lube. It said end greasing frustration... phone number... guys would call and they would light up the phone.”