“They were the smallest ad you could buy. It didn't even say lock and lube. It said end greasing frustration... phone number... guys would call and they would light up the phone.”

Acquiring Minds · Buying a 1-Product Business, Building It to a Big Exit

Play from 29:44
29:44

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What was described

placed tiny postage-stamp ads in the trade publication "Northern Logger Equipment Trader" that only showed a picture, problem statement and phone number

Said nearby on the same subject

“I have a picture from 2014 that I use in ads and webinars… it shows who I was and who I am now, positioning me as authority.”
JS
Jasmine Star
The Jasmine Star Show ·
Why it worked Share this moment
“He tries to only place trades when he believes he has a risk-reward ratio of five to one”
♫
Said on Tony Robbins Podcast Daily
Hard number 5:1 risk-reward ratio (risk $1 to make $5) Share this moment
“Make the phone number tappable. On a phone, someone should be able to tap your number once and it rings.”
TB
Tristan Brunsdon
SEO Tips ·
How they work Share this moment
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
♫
Said on Intelligent Machines (Audio)
Business model $10/month; 40% of expenses covered; target 5% audience share Share this moment

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