“If you set up interviews and conversations at conferences, those prospects never go away… you create that stickiness and long-term opportunity.”

The Industrial Talk Podcast Network · Dominic Mercurio with Sales Factory

Play from 7:12
7:12

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What was described

attend conferences, conduct on-site interviews and conversations, then treat the leads like extracting moisture from a rag to keep prospects engaged long-term

Said nearby on the same subject

“It's called the Network Effect. I would encourage people to look for opportunities to attend these conferences... to keep coming back”
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