“Have a 15-minute call and then have a deeper call… I would move them to… a simple sales conversation, which is about 45 minutes.”
RP
Russell Pearson
Your Consulting Business Podcast ·
Macro Voices · MacroVoices #553 Brent Johnson: Disparate Housewives
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structure interviews to run 45-55 minutes for the main conversation and then add a bonus hour for deeper follow-up
“Have a 15-minute call and then have a deeper call… I would move them to… a simple sales conversation, which is about 45 minutes.”
“I made it 30 minutes… then another 30… then an hour… then another three hours… I was trying to make it minute by minute.”
“I specifically say interview because for some reason, when you tell the AI to interview you, it goes a lot deeper and asks really pinpointed questions.”
“Then we move into a longer 45-minute or an hour conversation where I'm really trying to understand their process, how their mind works”
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