“Lennar priced them at the same sort of entry-level to mid-market pricing that they use on all of Lennar's housing product”

What's Your Problem? · Can a Robot Build Better, Cheaper Houses?

Play from 17:32
17:32

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What was described

priced 3D-printed homes at the same entry-level to mid-market price as their conventional homes

Said nearby on the same subject

“Price cut is actually a reflection of how well that home is priced… not a sign that the market's crashing”
DM
Dave Meyer
BiggerPockets Real Estate Podcast ·
Contrarian take Share this moment
“We actually encourage clients to actually place in their pricing on the websites ... it can actually cite their prices in directly”
IS
Ian Silva
NeuralAdX GEO & AI Search Strategy Podcast ·
“When Home Depot launched Skelly in 2020, it really changed the industry. It was the first time that we really brought giants ... to retail with retail pricing and made them accessible to customers.”
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Said on Future Commerce
Why it worked Share this moment
“‘The promoters halved the price… the $11 might have to be lowered… bankers were considering recutting the price… as low as $6’”
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Said on The Fin
Pricing $11 initial target; re-cut to $9, $8.25, $6 Share this moment

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