“Jones made its money on the cans by selling National Beverage the concentrated flavoring it needed to make them.”
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Said on Unit Economics
“Look at in our insights tools and kind of pair what are the trending flavors in other beverages that have been newly launched in the market”
Vibrant Ingredients · CPG Operator Podcast · Designing Functional Beverages Around How Consumers Want to Feel
Play from 39:46
39:46
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What was described
use insights tools to identify the top five trending flavors for a new functional beverage and pass those to the technical team
Said nearby on the same subject
“One of the tools that Altus Nova is really proud about that is using AI is the Altus Nova Discovery Insights tool or ANDI. This is specifically built to accept all kinds of raw input from stakeholders, just typing in thoughts off the top of their head or capturing interviews.”
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Said on The Watson Weekly: eCommerce Strategy & News
“I do have a quiz. It identifies you as one or many of eight money types. ... those personalities can give you some insights around strengths and weaknesses.”
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