“She sent confirmation letters directly to the renters. Their responses changed everything.”
♫
Said on All Things Internal Audit
The Business Leader Podcast with Sir Richard Harpin · Simon Mellin built Modern Milkman to £50m - then nearly ran out of cash
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Sent handwritten-style direct-mail letters that looked like they were from the local milkman
“She sent confirmation letters directly to the renters. Their responses changed everything.”
“We sent out a big letter to all of our partners, all 600 of them. And we also got them to agree to our new terms and conditions.”
“Update storylines with local issues like potholes to make it more relevant to a local audience”
“I sent it a photo of the ID and I'm like, you go check it in… it finished the check-in, sent her the boarding pass.”
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