“The most successful ones in the early days were just letters that looked like they were handwritten letters from the local milkman and they were very successful for us”

The Business Leader Podcast with Sir Richard Harpin · Simon Mellin built Modern Milkman to £50m - then nearly ran out of cash

Play from 20:24
20:24

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What was described

Sent handwritten-style direct-mail letters that looked like they were from the local milkman

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