Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · Doubling a Sales Team in 2 Months Without Dropping Standards | Lauren Lynch, Cyber Sales Leader
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Required candidates to present a sales-related deck (e.g., territory plan, competitive win, or personal ‘why’ story) as part of the interview
“Sometimes companies don't include the actual slide deck they're presenting, but that should be included as part of the materials as well. Keep it minimal and please don't read from the slides.”
“I’m going to interview 17 people over the course of the month… I have three objectives… get to know their story… get past surface level as fast as possible.”
“If you're adding a nullable column, it doesn't require to do a lot more competition at the backend, and it doesn't require any schema changes”
“We see it's highly competitive ... we try to win on Amazon ... we price it for Amazon ... we position consumables for retail”
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