“And so we run a one day intensive where people can come out and spend a whole day going through the training that's tailored to them. We run a two day and a three day intensive where they come out and immerse themselves in the training.”

“…we do the tour. We do the culture book for free… up to our intensive two-day boot camp…”

“When you go in and change your body by an intense workout or a run or even an intense walk and the blood's flowing through you, science has shown it instantly changes your biochemistry.”

“We just weren't being intense enough and stringent enough about keeping score and tracking the things with like a diligence and an intensity and a consistency.”

“Physical stressors, when they're short and repeated, like high intensity interval training, they are promoting ... stress fitness. People feel less rumination, less depression, less anxiety.”