“Verbatim

“We went back and cleaned up even just our tech stack... we realized that ... we need to rip that out ... if we built off of the mess, then we wouldn't get to the point where we needed to be.”

Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · Stop Treating Agentic Cybersecurity GTM Like a Sales Project: Kristen Twining SVP Sales @ Reco

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What was described

cleaned up the CRM data and overall tech stack before building the new AI-forward go-to-market motion

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