“You implement a minimum viable stack governed by strict data contracts… like enforced UTMs, taxonomy, lifecycle stages. It beats having this massive, drifting tech stack.”

“Before they spend a single dime on new ads, they enforce basic data hygiene, like using UTM parameters… you can look at that breadcrumb and trace it all the way back.”

“We went back and cleaned up even just our tech stack... we realized that ... we need to rip that out ... if we built off of the mess, then we wouldn't get to the point where we needed to be.”

“Aligning critical data definitions and taxonomies so that it means the same thing everywhere across the enterprise.”

“The tech stack that we did was Shopify Basic.”