B2B Marketing Futures · E165: Sales and Marketing Alignment When AI Sits in Both Seats
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Used AI to generate a three-part summary of each account’s engagement history (what’s been done, why it’s a fit, why now) and surfaced that summary inside reps’ existing sales tools rather than a separate dashboard
“We’re not trying to be an image generator… each AI will be specialized… sales and marketing is AI Boss Brainz”
“Portsmouth businesses should optimize for every AI model rather than backing one favorite. Your customers do not all use the same tool, so picking one just means going missing for everybody else.”
“We know that he used a few different AI tools, including this AI song generation service called Boomi.”
“We were able to persuade Brent to let us share at least the executive summary with you, and that's linked in your Research Roundup email.”
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