“He uploads press releases… prompts them to produce articles and then edits and publishes… AI-assisted stories accounted for nearly 20% of Fortune's web traffic”

The Prof G Pod with Scott Galloway · Why Storytelling Is Now the Most Valuable Skill in Tech

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What was described

Feeds press releases and analyst notes into AI tools, generates draft articles, edits them, and publishes; AI-generated stories now account for ~20% of Fortune’s web traffic

20% of web traffic in H2 2025; produced more stories in 6 months than colleagues did in a year

Said nearby on the same subject

“I fed my latest blog drafts into an AI and it highlighted patterns in the way I tell stories, stuff I wasn't even aware I did.”
EC
Emily Carter
AI & Marketing Growth Show ·
Why it worked Share this moment
“We build evaluation tools that take expert data sets, expert rubrics, and translate them into a tool that you can actually run to help score what AI is generating”
♫
Said on This Week with EdSurge
“I get like 10, 15, 20 pitches a week. And I think 90, 95% are AI generated. But I still, I go through it and see.”
♫
Said on A Beginner's Guide to AI
Automation 10-15-20 pitches a week; 90-95% AI-generated Share this moment
“Web filtering to flag traffic to unapproved AI sites... AI gateway, which routes approved AI use through a single controlled point. So there's an actual audit trail of what's being requested and what data's involved.”
BT
Brian Tam
Public Risk Management ·

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