“I fed my latest blog drafts into an AI and it highlighted patterns in the way I tell stories, stuff I wasn't even aware I did.”
“He uploads press releases… prompts them to produce articles and then edits and publishes… AI-assisted stories accounted for nearly 20% of Fortune's web traffic”
The Prof G Pod with Scott Galloway · Why Storytelling Is Now the Most Valuable Skill in Tech
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What was described
Feeds press releases and analyst notes into AI tools, generates draft articles, edits them, and publishes; AI-generated stories now account for ~20% of Fortune’s web traffic
20% of web traffic in H2 2025; produced more stories in 6 months than colleagues did in a year
Said nearby on the same subject
“We build evaluation tools that take expert data sets, expert rubrics, and translate them into a tool that you can actually run to help score what AI is generating”
“I get like 10, 15, 20 pitches a week. And I think 90, 95% are AI generated. But I still, I go through it and see.”
“Web filtering to flag traffic to unapproved AI sites... AI gateway, which routes approved AI use through a single controlled point. So there's an actual audit trail of what's being requested and what data's involved.”
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