“In August 2018, six months after Brown took over as CEO, Buffalo Wild Wings rolls out a special $5 menu for football season. The items include cheeseburgers and bratwurst, encouraging customers to buy those items over chicken wings.”

Business Wars · Buffalo Wild Wings vs Wingstop | Chicken Fight

Play from 36:02
36:02

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What was described

ran a $5 menu focused on cheeseburgers and bratwurst during football season

$5

Said nearby on the same subject

“Our entire NFL program is the cost of maybe one or two Sunday night football spots one time. And you can own that for the season, have category exclusivity.”
♫
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“We offered mineral salt essential oil footballs. And we did a selection of herbal teas.”
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“Our return on customer rate is above 50 percent, which I believe is because we change our menu all the time”
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