“Then we move into a longer 45-minute or an hour conversation where I'm really trying to understand their process, how their mind works”

Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · Doubling a Sales Team in 2 Months Without Dropping Standards | Lauren Lynch, Cyber Sales Leader

Play from 17:12
17:12

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What was described

Followed the 30-minute chat with a 45-minute to 1-hour deep interview focused on process, mindset and past sales examples

Said nearby on the same subject

“What is creating a job description and posting it on job boards? Like that's advertising. And then you have to go through an interview process, which is… sales”
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“Build that into a repeatable process for everyone to follow… not just a process, but also a culture… replicate experience across locations”
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Said on The Business of Allied Health
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“Have a 15-minute call and then have a deeper call… I would move them to… a simple sales conversation, which is about 45 minutes.”
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Russell Pearson
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How they work 15 min, 45 min Share this moment
“I use a structured interview process. I'll ask every single one of them exactly the same questions in exactly the same order.”
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Said on The Boardroom Path
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