“What is creating a job description and posting it on job boards? Like that's advertising. And then you have to go through an interview process, which is… sales”
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Said on Work For Humans
Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · Doubling a Sales Team in 2 Months Without Dropping Standards | Lauren Lynch, Cyber Sales Leader
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
Followed the 30-minute chat with a 45-minute to 1-hour deep interview focused on process, mindset and past sales examples
“What is creating a job description and posting it on job boards? Like that's advertising. And then you have to go through an interview process, which is… sales”
“Build that into a repeatable process for everyone to follow… not just a process, but also a culture… replicate experience across locations”
“Have a 15-minute call and then have a deeper call… I would move them to… a simple sales conversation, which is about 45 minutes.”
“I use a structured interview process. I'll ask every single one of them exactly the same questions in exactly the same order.”
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