“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
Rosie Holt · Best Business Podcast with Rosie Holt · 19. Before you say yes to a collaboration, listen to this
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Calculate both hard and soft costs of a collab, including venue, software, advertising, contractors, and the entrepreneur's own time (e.g., 40 hours over 8 weeks)
40 hours over 8 weeks
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
“The Guardian and I did a swap over of promo… advertising on each other's shows is actually really important”
“He spent like 60 hours over a couple week period on his own time trying to dig in and create an agent”
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