“She notes that spending five hours a week for eight weeks equals 40 hours of time, which should be added as a cost.”

Rosie Holt · Best Business Podcast with Rosie Holt · 19. Before you say yes to a collaboration, listen to this

Play from 15:34
15:34

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What was described

Calculate both hard and soft costs of a collab, including venue, software, advertising, contractors, and the entrepreneur's own time (e.g., 40 hours over 8 weeks)

40 hours over 8 weeks

Said nearby on the same subject

“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
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Claire Murphy
The Solo Bureau ·
Why it worked Share this moment
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
♫
Said on Intelligent Machines (Audio)
Business model $10/month; 40% of expenses covered; target 5% audience share Share this moment
“The Guardian and I did a swap over of promo… advertising on each other's shows is actually really important”
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Claire Murphy
The Solo Bureau ·
Growth tactic Share this moment
“He spent like 60 hours over a couple week period on his own time trying to dig in and create an agent”
♫
Said on InsurTech Geek Podcast
How they work 60 hours; couple week period Share this moment

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