“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”

Intelligent Machines (Audio) · Pants-based Benchmarks - GitHub's Agent Revolution

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2:12:55

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What was described

charge $10 per month for a membership that provides ad-free podcasts and a Discord community, covering 40% of the show's expenses and aiming to grow to 5% of the audience to eliminate ads

$10/month; 40% of expenses covered; target 5% audience share

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“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
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Said on Freakonomics Radio
“Our data is showing that ad costs are down by 40%... Now is an ideal time to expand your audience and build your list.”
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