“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
charge $10 per month for a membership that provides ad-free podcasts and a Discord community, covering 40% of the show's expenses and aiming to grow to 5% of the audience to eliminate ads
$10/month; 40% of expenses covered; target 5% audience share
Said nearby on the same subject
“Within two months, Relevance had me in the one or two spot… practice was getting around 10 new patients a month… Relevance had me around the 30 new patients per month… currently averaging about 40 new patients per month”
♫
Said on Dental Practice Heroes
Toolwent from 7-17th position to 1-2nd spot; new patients rose from ~10/mo…Share this moment
“‘my audience on Instagram, it's about 50, 50 male, female… on this podcast, it's about 60, 40 with 60% female and 40% male’”
♫
Said on The Gstaad Guy Podcast
Growth tacticInstagram 50/50 male/female; Podcast 60/40 female/maleShare this moment
“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”