“We raised money from influencers and we also gave them equity and in fact, paid them to promote in equity instead of cash”

Thrive Market, Nick Green · How I Built This with Guy Raz · Advice Line with Nick Green of Thrive Market

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What was described

Raised money by giving equity to influencers instead of cash for promotion

Said nearby on the same subject

“Important not to give equity to someone just because you can’t afford to pay them… cash is temporary, equity is forever”
♫
Said on The Lazy CEO Podcast with Jane Lu
Contrarian take Share this moment
“He created Good Influence. It's a for-profit company that connects paying candidates with influencers who can promote them.”
♫
Said on WSJ What’s News
Business model Share this moment
“It doesn't have to be cash rewards, acknowledgement, pats on the back, announcements, promotions, any of that kind of activities. All give a subtle message to people about what is important.”
JM
Jim Moran
The ISO Review Podcast ·
Why it worked Share this moment
“You raised some money. How big is the new fund? Yeah. So we just raised 50 million bucks.”
♫
Said on TBPN
Why it worked $50 million Share this moment

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