“Important not to give equity to someone just because you can’t afford to pay them… cash is temporary, equity is forever”
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Said on The Lazy CEO Podcast with Jane Lu
Thrive Market, Nick Green · How I Built This with Guy Raz · Advice Line with Nick Green of Thrive Market
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Raised money by giving equity to influencers instead of cash for promotion
“Important not to give equity to someone just because you can’t afford to pay them… cash is temporary, equity is forever”
“He created Good Influence. It's a for-profit company that connects paying candidates with influencers who can promote them.”
“It doesn't have to be cash rewards, acknowledgement, pats on the back, announcements, promotions, any of that kind of activities. All give a subtle message to people about what is important.”
“You raised some money. How big is the new fund? Yeah. So we just raised 50 million bucks.”
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