“We raised money from influencers and we also gave them equity and in fact, paid them to promote in equity instead of cash”
TM
Thrive Market Nick Green
How I Built This with Guy Raz ·
“He created Good Influence. It's a for-profit company that connects paying candidates with influencers who can promote them.”
WSJ What’s News · Will Gen Z Hand Democrats a ‘Blue Wave’ in the Midterms?
Play from 4:59
4:59
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What was described
Created a for-profit company that connects paying political candidates with social-media influencers who promote them
Said nearby on the same subject
“You might have a podcast… turn that into a blog post and a social media post… if I did the podcast with somebody who has a large social following, I’m going to have them promote it”
CM
Caitlin Millican-Floor
Found in AI: AI Search Visibility, SEO, & GEO ·
“We convinced the Swiss… worked intensively on a brand transformation… influencers, social media, content creators… took about 18 months.”
NZ
Nespresso Australia & New Zealand
15 Minutes with the Boss ·
“I went to them and said, can I bring my company inside your company and I will pay you a percentage of sales. And they agreed to it. And I used to pay them 5%. So in 2012, I paid them $10,000 in rent. We got up to like 500,000, I think in 13, something like that.”
RT
Rick Tremor
Real Business Owners ·
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