“Conversion rate optimization, I don't offer as a service. I just love doing it. So if you have a general retainer with me, I'm going in and doing it. And you just get that as a bonus for free.”

“Celtic knot, as I like to describe it, with data enrichment, discovery, and checkout... define success metrics within those three strands, conversion rate, optimization... skyrocket”

“I would hit every single one-off client and pitch them a retainer… even if 10% of them are interested, that's three to four new recurring clients.”

“I did like a $2,500 initial lump sum. And then it ended up being converted into a $1,500 a month retainer. Three years later, I still have him as a client.”

“‘We shed a lot of retainer clients… pivot to project-based, outcome-based, strategic projects… expert service-based businesses’”