“In 2026 financial year, I will say at least 55, 60% of our business were from existing clients or existing client referrals.”
TX
Tony Xia
The Adviser Podcast Network ·
Clay Mosley · Freelance to Founder · Pick a Tactic... Any Tactic.
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Pitch every existing one-off client for a retainer contract
10% conversion → 3-4 new recurring clients per month
“In 2026 financial year, I will say at least 55, 60% of our business were from existing clients or existing client referrals.”
“If they get 30 more customer reviews this month they’ll get four or five new customers… you can start with one-off projects then think about a retainer”
“Buyers are looking for good quality clients, a well-run practice and a team that continues post-sale because they have existing relationships with the clients.”
“‘We shed a lot of retainer clients… pivot to project-based, outcome-based, strategic projects… expert service-based businesses’”
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