“I would hit every single one-off client and pitch them a retainer… even if 10% of them are interested, that's three to four new recurring clients.”
CM
Clay Mosley
Freelance to Founder ·
“‘We shed a lot of retainer clients… pivot to project-based, outcome-based, strategic projects… expert service-based businesses’”
Leslie Silverman · Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Why Being a Category of One Is Your Best Defense Against AI Commoditization with Leslie Silverman | Ep #935
Play from 7:29
7:29
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What was described
Shifted from hourly retainer/on-demand work to project-based, outcome-based strategic projects for expert-service clients
Said nearby on the same subject
“We say don't do hourly… because as human beings we relate hourly to cheap and faster work gets you punished.”
♫
Said on Freelance to Founder
“I would put in this really high hourly rate, but then I would put in the notes, hey, just ping me. I have a subscription offering, which allows you to have more predictability in the monthly retainer.”
TH
Taylor Hirsom
Secure & Simple - Podcast for Consultants and CISOs on Cybersecurity Governance and Compliance ·
“I know you just switched into hourly pay flat rate pricing. We've always been that. Yes. And that's sometimes tough for clients too.”
AD
Allison Diamond
Filthy Rich Cleaners: The Cleaning Business Podcast ·
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