“Direct mail piece pulling a 12% response rate… six people have come in so far… later the restaurant was sold out on a Tuesday night.”
CH
Chet Holmes
Tony Robbins Podcast Daily ·
Tim and Carrie League · How I Built This with Guy Raz · Alamo Drafthouse Cinema: Tim and Karrie League (2023)
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partnered with local restaurants for themed events, sold tickets at an elevated price, and split the profit with the restaurant
“Direct mail piece pulling a 12% response rate… six people have come in so far… later the restaurant was sold out on a Tuesday night.”
“Ticket prices are going to go up tomorrow. So get yours now to lock in the early bird price.”
“I like to do is find out how much this event is going to cost and then double that amount of money as your profit… cost $500 per person → $1,500 ticket”
“Sort of 30 restaurants. By the second year, it was 80, you know, and it had really grew legs.”
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