“He noticed Dario wasn't invited and called, saying it was an oversight, then invited him to dinner two nights before.”
♫
Said on All-In with Chamath, Jason, Sacks & Friedberg
“Direct mail piece pulling a 12% response rate… six people have come in so far… later the restaurant was sold out on a Tuesday night.”
Chet Holmes · Tony Robbins Podcast Daily · Mastering Sales | Tony Robbins Podcast Daily
Play from 14:10
14:10
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What was described
Sent a high-quality greeting-card style direct-mail invitation offering a free dinner to target high-spending customers
12% response rate; six people responded initially; later sold-out restaurant nights
Said nearby on the same subject
“We could offer twice as much assortment… after six months where customers had to adapt to what's going on at Target, the business was fabulous.”
♫
Said on Afford Anything | Get Smarter With Money
“I think it really established it in people's minds as not curry house. So great utilization, breakfast, lunch, and dinner. And I think 20% of your customers are breakfast customers.”
♫
Said on The Business Leader Podcast with Sir Richard Harpin
“You need an offer, you need a creative, you need an obit targeting and it's pretty simple to get leads.”
MC
Mauricio Cardinal
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