Shelf to Scale · The $200 Amazon Test Every CPG Founder Should Run First
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Pitched squalane oil (olive-derived) that absorbs in 45 seconds and isn’t greasy for travel-retail locations
45 seconds
“It might take me 90 seconds to get into the actual meat of things. And now I'm like, no, let's get in as quickly as possible, right? I still have a hook and you know, it still might be 45 seconds”
“I left the pitch room... completely redoing my projections... changed to $1 billion on revenue of $500 million... now I include that as an asset in every pitch deck.”
“‘Our website is set up that depending on your location, you will see what is available… same with our Google and meta advertising - location specific.’”
“Or we do essential oil challenges, we do WhatsApp classes… everyone shares a top-10 oil… they feel invested and start running their own similar challenges”
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