“We have what we call a 52 week marketing campaign…we change up their content and their messaging, seasonal or quarter.”
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Said on Bridge Out Ahead
Vicki Valdez, Acton Software · Insurance Journal Podcast · How to Build Customer Relationships That Last Beyond the First Policy
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Created pre-built campaign packs (emails, landing pages, segmentation, reporting, text messages) that marketers can install with one click into their Acton instance
“We have what we call a 52 week marketing campaign…we change up their content and their messaging, seasonal or quarter.”
“Pharmacists have a clear and convenient place to send their patients… simply log into the outcomes platform… refer your patient by sending a text message, an email, or even accessing like a printout”
“Outer signal enriches your existing customer data… then pushes into your email platform so retention flows can speak to a segment.”
“Replace phone tag with three automated text messages… Only patients who haven't confirmed after that 48-hour message land on the front desk's call list. Instead of 35 blind calls, you're making three to five targeted ones.”
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