Bridge Out Ahead · Does Radio Advertising Still Work? | Tami Kottke, Rapids Radio
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Offers a 52-week marketing campaign where clients run ads year-round with seasonal messaging changes
52 weeks
“We just did a big ad campaign and we hired a celebrity. We talked about being your, you know, being your best friend and really tried to go a different angle where we, we appealed to the humanity of people, not just agents and brands, you know, AI.”
“I had a low ticket offer and then people were upgrading ... it stopped working and ads changed”
“Go where the community is, build a subreddit, ... run paid ads at the place where Redditors exist so you can attract more customers on Reddit.”
“I believe the first client came through a Facebook community group... it would have been around mid-July... peak individual season.”
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