“We lost their $20 a month… but the word of mouth… has undoubtedly created much more revenue for Hinge than the revenue that we lost.”

In Good Company with Nicolai Tangen · Match Group CEO: Digital Dating, What Makes a Good Profile and the Loneliness Epidemic

Play from 17:08
17:08

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What was described

Adopted a “designed to be deleted” approach, accepting loss of $20/month subscription per user in exchange for word-of-mouth referrals

$20 a month

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