“When you feel fear, I dive into the fear. I don't back off. I storm through it. Because most of what you fear is an illusion.”

“If my client is feeling more comfortable and less uncomfortable and fearful coming to the meeting, the rest of our conversation after this is just more likely to go smoother”

“First of all we go deep dive into your ideal customer, then market, then value proposition, the positioning”

“I used fear to drive fear away… the fear of losing the job that allowed me to go do what I had to do”

“It could take six months. It could take nine months. ... when you're doing hard things especially, it's important to keep in mind that you need time to really adjust and get settled in and feel comfortable.”