“I would go and start to set up almost free Gmail accounts and start to feed in what are the people in that persona? What are the newsletters they would subscribe to? What are the accounts they would follow? What are the types of searches they would make?”

AI SEO & Business Automation Podcast · Is AI Search Personalisation Important? | James Dooley ft Garrett Sussman & Jabez Reuben

Play from 8:22
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What was described

set up almost free Gmail accounts, subscribe to persona-relevant newsletters, follow relevant accounts, and perform typical searches to model a target persona

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