“Before they spend a single dime on new ads, they enforce basic data hygiene, like using UTM parameters… you can look at that breadcrumb and trace it all the way back.”

“Added a drop-down menu with standardized categories modeled after the FBI's data reporting system; law enforcement searches will require case numbers”

“You implement a minimum viable stack governed by strict data contracts… like enforced UTMs, taxonomy, lifecycle stages. It beats having this massive, drifting tech stack.”

“Anytime that a link goes up, it has to be a UTM so that we can track it… get data on what we actually need to be aiming for”

“We also go through an approval process now with our ads so that they get approved before they're actually put in our ads account.”