Add To Cart: Australia’s eCommerce Show · How to Market Awkward Products | #675
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implemented an ad approval process that checks ads before they go live
“We just did a website redesign where the project manager was working on it, and in two days we had a design, the design approved, it was implemented and launched live onto Shopify.”
“They invest in a certain amount of ads and we match those ads…people are going to hear it over and over.”
“Adding friction to the process of cheating… it’s going to make it less enticing if you have to go start with AI bones and rewrite it”
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
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