“It sends me a message. It says, hey, I did this. CTR click-through rate on this ad was low. So I turned that off. I came up with a new concept. Pushed this.”
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Said on A Beginner's Guide to AI
Brad Wardell · The AI Marketing Companion · AI Agents Are Draining Marketing Budgets? | Brad Wardell
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use Clairvoyance to monitor click-throughs by country every three hours and manually shut off targeting to a region when the clicks are non-converting
$3,000 spent on Finland clicks before shutdown
“It sends me a message. It says, hey, I did this. CTR click-through rate on this ad was low. So I turned that off. I came up with a new concept. Pushed this.”
“Increased our average view duration, increased our click-through rates”
“Pretend you're your ideal customer. Start on Google, search for what you do and your suburb, click through to your site and try to get in touch. Every time you hit a moment of, hmm, where do I go now? Write it down.”
“FAQ schema and the drop-down boxes gave a bigger Google result, people clicked through more, helping the CTR which also sits out”
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