“Pretend you're your ideal customer. Start on Google, search for what you do and your suburb, click through to your site and try to get in touch. Every time you hit a moment of, hmm, where do I go now? Write it down.”

“Look for searches where you're getting plenty of impressions, but not many clicks, and you're sitting somewhere on page one or page two.”

“The easier quick fixes is like test your site. Just go through it like the actual customer itself, right? Not like yourself going through it, but put yourself in those shoes of that customer and just click through and go through it, right?”

“We sort of followed other simulator models where you would charge for the buy and then any extra person was an extra £10.”

“My first thing is always path to purchase… I’m going to dissect that funnel from all the way through and look where people are dropping off”