“You’re four times more likely to convert in-store. E-commerce conversion rates sit around 2-3%, whereas in-store should be 25%-30% of foot traffic.”
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Said on eCommerce Australia
Rachel Zoe · Aspire with Emma Grede · Rachel Zoe on Making Your Next Act the Best One
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Her 'Rachel's picks' and curations were converting at about 100 times the normal rate
100x conversion
“You’re four times more likely to convert in-store. E-commerce conversion rates sit around 2-3%, whereas in-store should be 25%-30% of foot traffic.”
“We used to do deals that were 2-3x, now 4x is more normal even with higher rates.”
“I bill it at about $100 an hour is about how I look at my personal time.”
“These things normally trade at 100 with 13% yield… this one issued at 90… will slowly gravitate towards 100.”
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