“We bought the UFC for $2 million… and sold it for $4.025 billion.”
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Said on Tony Robbins Podcast Daily
The Diary Of A CEO with Steven Bartlett · Dana White: This Generation Thinks You Can Build A Business From Home, It's Impossible!
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Bought the UFC for $2 million and grew it to a valuation of about $50 billion
$2 million purchase; $50 billion estimated value
“We bought the UFC for $2 million… and sold it for $4.025 billion.”
“We closed this $155 million deal… we needed 50 million of equity… that company became a public company and was bought last year … for $8 billion.”
“I went to Adam Corrigan's wedding, met Lorenzo Fratida, who later said he wanted to train with me… you bought the UFC together for $2 million sometime thereafter.”
“I paid $735 for it and I settled it at a $7 million valuation. That's because I bought it in October of last year and just settled it now.”
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