“If it's not going to advance the deal, if it's not going to be more of a champion, why are you doing it?”
Inside The Pipeline: B2B Sales and GTM · 20. Dan Yeates, Director of Sales at Metaview - From ClickUp to Metaview's $60M Series C, How to Build Champions That Close Enterprise Deals
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What was described
focused every meeting on building a champion who can influence the deal, only spending time if it advances the champion
Said nearby on the same subject
“Prior to the meeting, having all that, you know, coffees with their staff members, architects, other people that could be champions to help them get info around the problem.”
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Said on Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth
“The undefeated heavyweight champion of the world is do nothing… continue to allocate resources towards the things that are getting us the highest return.”