“I have been in five-star hotels like The Taj… they have a lot of high net worth individuals… we have an opportunity to play at all levels through the supply chain.”
♫
Said on The SME Stream
“They didn't know that we had March Madness. First of all, we were in the meeting and they're like, yeah, well, you know, Bonvoy owns that. Well, well, that's okay. You can still do it. And here's a way you can do it.”
The Marketing Millennials · How to Win On Sports Audio, with Adam Marks, Sports Sales Director at SiriusXM Media
Play from 20:19
20:19
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
offered a smaller hotel chain a March Madness audio sponsorship even though they thought they couldn't afford it
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