“We ended up putting up 50 billboards right off the rip... a catchy billboard or recognizable billboard helps branding a lot.”

“People used to remember the friend campaign ... now you have the unironic AI billboards and people are like I guess that's part of life now”

“I have very simple text, very little text, but you have one image or one visual element ... intentional because it goes right back to driving down the highway, looking at a billboard.”

“We launched in tandem a call it out campaign, plaster posters up everywhere with people's names… we had a surge… created an opportunity for people to safely raise concerns”

“‘We’re not looking at it with the traditional lens of a P&L… it’s a billboard for Daily Blooms… we hope they remember the brand and later become customers.’”