“One last idea is a surprise check in about a week or two into the onboarding process, ideally on video and ideally from the owner or a partner. Send a short loom video checking in, letting them know you've got an eye on how things are going and asking if there's anything on their mind they want to talk through.”

“We sent out Loom videos. We had Loom videos.”

“You can repurpose YouTube videos into SEO optimized blog posts, into short form clips that are SEO optimized for TikTok, Instagram, YouTube shorts, into email newsletters, and other variations of short form content.”

“If anything, I'd probably be looking at those bonds as a short.”

“The ones that actually work are often really simple. What tools are approved? Named specifically. What can never go into any of them? That list's usually short too, including social security numbers, health information, anything about a minor, an active legal matter, or anything that hasn't gone public yet.”