“LSA is by far the best lead channel for our clients… it’s $40-$50 then $150 now… still cheaper than Google/Facebook for qualified inbound calls.”
MC
Mauricio Cardenal
AI & Marketing for Home Service Pros ·
Allison Diamond · Filthy Rich Cleaners: The Cleaning Business Podcast · #182: How Allison Diamond Built a Cleaning Business on Systems from Day One
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Evaluate Local Services Ads (LSA) cost per lead in Atlanta
$50-60 per lead
“LSA is by far the best lead channel for our clients… it’s $40-$50 then $150 now… still cheaper than Google/Facebook for qualified inbound calls.”
“These are VAs you can plug in from day one to handle customer service, lead follow-up, scheduling support, and a ton more.”
“You need to evaluate whether you’re paying for a distinct good or service…If not, then that payment is a reduction of revenue.”
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
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